Archive for November, 2013

Nominet announces shortened .uk web domain

Source: The Drum

The .uk web domain will be available to use from the summer of 2014 in addition to .co.uk, Nominet has announced.

The move follows the allocation of the .London domain, announced by ICANN last week, and is part of a greater move to open up 1,400 new web domains in addition to the 22 currently in use.

The changes have been described as the “biggest change to the internet since its inception”.

Nominet said that existing .uk customers will be offered the shorter domain and his a five-year reservation period whether or not to take it, while in instanced where there is competition for a .uk domain between website.co.uk and website.org.uk, the .co.uk registrant will be given first refusal.

Nominet CEO Lesley Cowley said: “The .uk namespace is one of the most popular and trusted available and we’re committed to ensuring it stays up-to-date and relevant.

“We’re excited to offer the option of a shorter, snappier domain name that we believe will appeal to both our existing customers and the business and bloggers of tomorrow.”

The existing .co.uk, .org.uk, .net.uk and other domains will remain available, and Nominet said it hoped to have an official launch date for the .uk domain in February next year.

Ahead of the new domain launches next year, brands and marketers are considering how they will approach any opportunities.

Slowly, slowly..

by Phillip Ramsey

Whisper it, we seem to be seeing signs of a recovery in the marketing world. Clients are getting on with projects, budget (or more budget) appears to be getting allocated to marketing and communications again – or is it just us?

For the past five years many businesses have lived in a climate of real fear and survival has been a mark of success. During this time far too many have gone under – some were to blame for their own misfortune but many others were the victims of budgets slashed without warning (we experienced some of this). But here we are, on the cusp of a bright shiny new year with a final quarter that, with a month to go, has shattered the revenue of the same period last year.

There is still a way to go but hopefully, the ‘recovery’ will gain momentum. It may well be that we have to wait for our clients (and potential clients) to enjoy a full 12 months of post recession trading before they really get back to normal marketing activity but positive signs are there.

Here’s hoping.

We can’t help it

by Phillip Ramsey

Much debate in the office today as the creative team took us through some new work they were developing for Merseyrail. Comments and opinions aplenty as everyone had a say about what they thought would work best. I wouldn’t have it any other way.

It struck me that while we don’t exactly come to blows, the team do argue vehemently about what will work best because they all want to do the very best job possible for our clients. We spend a lot of time considering and testing our work before the client sees it because we want it to be right and, ultimately, communicate a specific message clearly to elicit the response intended.

Working days can be exhausting, more so when there is furious debate about the latest piece of work. But, when we achieve great outcomes that the client loves, it is all worthwhile.