Archive for February, 2015

Tweets Now Searchable on Google

Source: AddME.com

More than 60 percent of all Internet users opt to use Google for a search engine compared to less than 10 percent of users who opt to use Bing. This became problematic when Twitter and Google discontinued their relationship in 2011 to show Twitter posts in Google searches. This practice, of not indexing tweets prevented many users from getting “live” tweets in their searches, unless they elected to use Bing. This is about to change.

Rebuilding agreement between giants
Beginning in the first half of 2015, Twitter has now reached an agreement with Google to have tweets automatically indexed versus having them go through the manual indexing process they have been using since the agreement between the two Internet giants failed to renew their agreement in 2011.

The numbers matter
Twitter has more than 248 million active users who send out thousands of bits of information hourly in 140 character bites known as micro-blogging. The social media network has worked hard to establish themselves as a social media giant and to learn more effective ways of monetizing the information their users share. With this agreement, both Internet giants benefit in significant ways:

For Google – Google benefits from this agreement simply because it improves their overalls search engine performance. Having immediate access to tweets sent out by users allows them to provide real-time data about what people are talking about. Anyone who has any doubt about how powerful this could be should keep in mind that during the recent Super Bowl, more than 28 million tweets were generated. Clearly for Google, having access to this information at the same time it is posted means better results.

For Twitter – a number of faithful users jumped ship with a disastrous rollout of the iOS8 integration, costing the micro-blogging platform nearly 4 million faithful users. The benefit for Twitter with this new agreement with Google is it gives them nearly immediate access to thousands of potential new users on a daily basis. Not only that but many believe this will also encourage those current Twitter account holders to log into their accounts more frequently which can only be a positive move for Twitter.

What does this mean for users?
For those who use Twitter regularly this new agreement offers an opportunity to get more users reading their tweets. For many, this means an opportunity to sell their products and services to an increasingly large marketplace. Before mid-year, those who are searching for specific information on Google will also be able to get the latest tweets that relate to their search. It is currently being reported that this deal goes into effect nearly immediately and that we should start seeing live tweets in our Google searches before the middle of 2015. For bloggers and others, this could also mean an increase in website and blog traffic as more people who share these sites on Twitter will now have them shared by Google as well.

This new agreement is good news for many, and provides a number of new opportunities for these two Internet companies as well as for the users of both services. Users will now have broader access to more real time information provided by Twitter users. While the terms of the overall deal have not been disclosed publicly, there is little doubt that this will be a welcome development for the company as well as for users of both platforms.

Talent taken to new heights

by Wayne Stuart

The last few weeks have reminded me just how lucky we are in this industry to work and be around such talented people. I’m not just talking about my colleagues, friends and various suppliers, but the clients and individuals we are fortunate to meet who become part of the story we tell through our creativity.

LIPA is a perfect example of this. We design and produce their prospectus and a chunk of marketing collateral that surrounds it. As part of the design process we regularly come into contact with the students and staff who make LIPA what it is. For those of you who don’t know, LIPA is a multi disciplinary performing arts university in the heart of Liverpool. Here they teach everything from Management to Musical Theatre, to students from all over the world. As part of the students’ education, experts from all over the globe regularly give a master class that will focus on one particular aspect of the performing arts. And that is how I was lucky enough to spend an hour in the company of Woody Harrelson. It was fascinating to hear first hand how this huge Hollywood star nearly froze, starved and was about to give up on his acting dream – saved only by a phone call and with no thanks to an overly paranoid girlfriend. His advice and encouragement to the students was priceless. Their reaction to him was also eye opening; there wasn’t any star struck fawning nonsense (that came from me) they just wanted to get every bit out of the session they could. The question and answer session was the best I’ve ever heard, I really got the impression that every student in the room thought “one day I’ll be in that chair!” An added bonus to all of this was that we could use a good friend and fantastic photographer, Deana Kay, to capture his visit (some of my favorites from the day are shown below).

 

The following week we were asked to art direct a photography shoot of a dancer the images from which would be used for a banner stand and within the new prospectus. This was no ordinary shoot and as you can see from the images above, no ordinary dancer. Jonny is an expert in aerial dance, this involves using the silks and wirework you may have seen in large theatre productions. The silks and the technique are hugely impressive; Jonny will wind them around parts of his body so he is suspended at various heights and angles held only by the loops and ‘knots’ he has created using his feet!! The moves were captured perfectly by Pete Carr in very tricky conditions, low light, and limited time with no chance of using a tripod. It was Jonny who controlled the shoot from 15 feet up!! It is time’s like these that you can easily forget that you have a job to do and just get caught up in the moment. It’s also very easy to feel guilty asking a guy suspended, upside down held only by his feet and thighs to “hold that for a few more, just a couple more, one more…thanks”. Not a problem for Jonny who was eager to push the shoot ever further. So, next time you see a show like Cirque du Soleil with the cast performing 30 feet above you, think of Jonny and the many students who are trained at LIPA, they may be one of the people astounding you with their skill, athleticism and, let’s face, a huge dose of bottle.

Thanks to Wired Aerial Dance, Cotton Street, for the use of their facilities and thanks to Jonny for just being Jonny.