by Rachel Slater
We’ve been busy, busy, busy here at Clarity over the past few days. After winning the Merseyrail campaign last week, we got started straight away. Some of the team put their modelling skills to the test when they took a trip down to Sandhills train station and transformed the platform into the set for our photo shoot. Despite the wind, rain and freezing conditions, we battled through and ended up with a shot that was exactly what the client was aiming for.
We wanted an image for the campaign that was going to allow us to promote the range of saver tickets available with Merseyrail. The creative team came up with the concept of showing various types of people standing waiting for a train and what they’ll be doing with the money they’ve saved by purchasing a saver ticket. The shoot features a passenger who has a railpass so saves for ballroom dancing, one who has saved enough to purchase some new wellies for Glastonbury because of her student pass and another passenger whose railpass saves her enough time of a morning to grab a coffee on the way. The overall slogan is “Great value on every journey, every day for everyone”, reinforcing the wide range of passes and savings available.
Later on in the day, we also carried out a similar shoot in the Walker art gallery which included different people saving their money for different things – custard creams even got a mention. We think the campaign successfully gets Merseyrail’s message across in an engaging way and we had a whole lot of fun making it too! See if you can spot the posters in the coming weeks at train stations across the network.