The Clarity Creation office will be closed from 5.30pm, Wednesday 23rd December 2015 until 9.00am, Monday 4th January 2016. If you have any queries you can contact us by filling out our contact form or emailing [email protected].
We hope you all have a very merry Christmas and a happy new year!
From 1pm, Friday 18th December our usually efficient telephone answering service will be set aside whilst we celebrate Christmas together. Anything urgent contact a member of the team direct via email or fill in our contact form!
The Clarity Creation office will be closed from 5.30pm, Tuesday 23rd December 2014 until 9.00am, Monday 5th January 2015. If you have any queries you can contact us by completing our contact form or emailing [email protected].
We hope you all have a very merry Christmas and a happy new year!
The Clarity Creation office will be closed from Monday 23rd December 2013 until Thursday 2nd January 2014. If you have any queries you can contact us by completing a contact form or emailing [email protected].
We hope you all have a very merry Christmas and a happy new year!
It’s that time of the year and the brief most creative’s dread – the Christmas card. Each year it’s quite a challenge to re-imagine, re-invent and rejuvenate the Christmas theme, but actually I quite like it. Yes it’s a real challenge but it’s also a chance to have a bit of fun and we are very fortunate to have two clients who allows us that creative freedom Downing and Curtin’s. This year was no different, for Downing we usually create a digital piece, but with time pressing and all avenues exhausted I decided to fall back to just a traditional message and image with a very modern twist that sat perfectly with Downing’s target market. The inspiration came from a card I’d seen many years ago by Abbott Meade Vickers (I’m a bit of a design geek that way) see below.
So simple in its execution and delivers the perfect message without actually saying it. And below is my homage to that idea. Set outside one of Downing’s latest student accommodation developments in Acton, London it was a scenario I simply couldn’t resist.
Curtin’s briefed us to create 2 cards; an external and internal version for their staff (a nice touch you’ll agree) last year’s internal card was a handwritten version from their CEO (age 5) see below.
This year was a chance to have a bit of fun and demonstrate just how far Curtin’s have grown. We used two pieces of previous creative and combined them; the Caricature’s from the MIPM wine invite (image below) and the DNA strands used to re-imagine their boardrooms (image at bottom of page) featuring the names of each and every member of staff.
