All posts in Creative

What we have been up to in 2016

Here are some examples of our most recent work…

Our Latest Work

Take a look at what we have been getting up to recently!

Below you will find examples of our latest work including signage we have designed and installed, flyers we have designed and printed, events we have managed and responsive websites we have created:

For a more detailed look at each individual job featured have a browse through our portfolio.

Talent taken to new heights

by Wayne Stuart

The last few weeks have reminded me just how lucky we are in this industry to work and be around such talented people. I’m not just talking about my colleagues, friends and various suppliers, but the clients and individuals we are fortunate to meet who become part of the story we tell through our creativity.

LIPA is a perfect example of this. We design and produce their prospectus and a chunk of marketing collateral that surrounds it. As part of the design process we regularly come into contact with the students and staff who make LIPA what it is. For those of you who don’t know, LIPA is a multi disciplinary performing arts university in the heart of Liverpool. Here they teach everything from Management to Musical Theatre, to students from all over the world. As part of the students’ education, experts from all over the globe regularly give a master class that will focus on one particular aspect of the performing arts. And that is how I was lucky enough to spend an hour in the company of Woody Harrelson. It was fascinating to hear first hand how this huge Hollywood star nearly froze, starved and was about to give up on his acting dream – saved only by a phone call and with no thanks to an overly paranoid girlfriend. His advice and encouragement to the students was priceless. Their reaction to him was also eye opening; there wasn’t any star struck fawning nonsense (that came from me) they just wanted to get every bit out of the session they could. The question and answer session was the best I’ve ever heard, I really got the impression that every student in the room thought “one day I’ll be in that chair!” An added bonus to all of this was that we could use a good friend and fantastic photographer, Deana Kay, to capture his visit (some of my favorites from the day are shown below).

 

The following week we were asked to art direct a photography shoot of a dancer the images from which would be used for a banner stand and within the new prospectus. This was no ordinary shoot and as you can see from the images above, no ordinary dancer. Jonny is an expert in aerial dance, this involves using the silks and wirework you may have seen in large theatre productions. The silks and the technique are hugely impressive; Jonny will wind them around parts of his body so he is suspended at various heights and angles held only by the loops and ‘knots’ he has created using his feet!! The moves were captured perfectly by Pete Carr in very tricky conditions, low light, and limited time with no chance of using a tripod. It was Jonny who controlled the shoot from 15 feet up!! It is time’s like these that you can easily forget that you have a job to do and just get caught up in the moment. It’s also very easy to feel guilty asking a guy suspended, upside down held only by his feet and thighs to “hold that for a few more, just a couple more, one more…thanks”. Not a problem for Jonny who was eager to push the shoot ever further. So, next time you see a show like Cirque du Soleil with the cast performing 30 feet above you, think of Jonny and the many students who are trained at LIPA, they may be one of the people astounding you with their skill, athleticism and, let’s face, a huge dose of bottle.

Thanks to Wired Aerial Dance, Cotton Street, for the use of their facilities and thanks to Jonny for just being Jonny.

Is this the world’s slimmest print ad?

Source: Creative Bloq

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Few print campaigns give much thought to the print products the ads will actually appear in. Here’s one that does.

When M&C Saatchi Stockholm were asked to promote LG Electronics’ new curved OLED-TV they noted that it was 4mm thin – the same width as the most-read tech magazine in the Nordics, Sound & Vision. The agency cleverly capitalised on the coincidence, using the magazine spine as a unique media placement – creating what they’ve called ‘The World’s Slimmest Ad’ for ‘The World’s Slimmest OLED-TV’.

What’s the big idea?

by Wayne Stuart

We are asked how we come up with the solution to client’s briefs, so I thought I’d do just that that using the Merseyrail M campaign.

Merseyrail invited us in to pitch for their NPS Awareness campaign; this is an opportunity for Merseyrail to inform their customers of the good works and improvements they have made on the network. The creative had to be able to carry multiple messages, be engaging and most off all memorable.

Our starting point was to find out just how much work Merseyrail had put into improving it’s service and it’s image, what came really clearly is how much they cared, for the well being of both their customers and their staff. We wanted to create a personality for them, but with so many people working there just who could we choose, we certainly didn’t want to copy Halifax by choosing a Howard (remember him?) character or photo fit profile of everyone, that would be just too weird. You may think our solution was just as far fetched but we thought M could embody the spirit and nature of the entire corporation, plus it was a great exercise in brand re-enforcement.

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A very early sketch of him was agreed in house and it was then I thought of the big hug advert, I just loved the idea of Merseyrail having a warming, comforting presence. That big hug campaign tried to communicate in pictures just how comforting having a warm mug of soup really is, well for me keeping people safe, secure, warm and well fed and watered and providing a good service is exactly the same.

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The next step was to decide on how he/she looked, would it be soft, squidgy, smooth or fluffy, you’d be surprised just how passionate people felt about the final look. We brought in one of the digital creative from Firesprite, a games developer in Liverpool, to help us finalise the look and feel.

Layout 1Layout 1

Just as I was feeling very happy with the final creative I saw this.

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Now let me tell you, I wasn’t involved in Disney’s creative approach to this new release and I certainly wasn’t spied upon by their creative director (although that would have been ace) no, this was just a coincidence and one we were quite happy with as we hoped people may see their creative and think of ours.

After a successful pitch we were given the good news and it was full swing into production. The real beauty of the campaign was how flexible it was without any disruption to Merseyrail or their staff. We even drafted in members of staff as models to save on costs and time and I’m sure you’ll agree they are quite a good-looking bunch.

A5 4ppFlyer_AW-1 920x1400 M Posters (#79DE9A 920x1400 M Posters (#79DE94

Donkeys and Reindeers

by Wayne Stuart

It’s that time of the year and the brief most creative’s dread – the Christmas card. Each year it’s quite a challenge to re-imagine, re-invent and rejuvenate the Christmas theme, but actually I quite like it. Yes it’s a real challenge but it’s also a chance to have a bit of fun and we are very fortunate to have two clients who allows us that creative freedom Downing and Curtin’s. This year was no different, for Downing we usually create a digital piece, but with time pressing and all avenues exhausted I decided to fall back to just a traditional message and image with a very modern twist that sat perfectly with Downing’s target market. The inspiration came from a card I’d seen many years ago by Abbott Meade Vickers (I’m a bit of a design geek that way) see below.

Abbott Meade Vickers card

So simple in its execution and delivers the perfect message without actually saying it. And below is my homage to that idea. Set outside one of Downing’s latest student accommodation developments in Acton, London it was a scenario I simply couldn’t resist.

Downing Card 2013-1

Curtin’s briefed us to create 2 cards; an external and internal version for their staff (a nice touch you’ll agree) last year’s internal card was a handwritten version from their CEO (age 5) see below.

Curtins Rob Melling #79D7A0

This year was a chance to have a bit of fun and demonstrate just how far Curtin’s have grown. We used two pieces of previous creative and combined them; the Caricature’s from the MIPM wine invite (image below) and the DNA strands used to re-imagine their boardrooms (image at bottom of page) featuring the names of each and every member of staff.MIPM Invite-2Internal Christmas C#79D598

Happy Monday

by Emma Heylings

Monday morning was brightened with the good news that we had been awarded yet another campaign for Merseyrail following a competitive pitch process.

For many, Christmas results in overspending and the new year requires a re-assessment of finances. With this in mind, we have been tasked by Merseyrail to produce a Value For Money campaign to engage with commuters, students and day users to promote how they might help them save money.

The pitch development stage was fun as Merseyrail wanted agencies to produce an eye catching, visually different ad campaign which got our creative’s excited!

The campaign is due to start in January 2014 – watch this space.

Looking for work experience within a creative department?

Design graduate or final year student looking for work experience within a creative department in Liverpool?

If you are a design graduate or third year student looking for work experience within a creative department please get in touch!

If you have experience with Adobe Creative Suite and can be just as handy with a marker and piece of paper send us 3 pieces of your work plus a piece you admire that’s not yours and email them through to creative@claritycreation.com.

We look forward to hearing from you!