All posts in Social Media

Muse Developments – The Gables

Gables Phase 2 signageWork has begun on Phase 2 at The Gables housing development, with Phase 2 coming soon. The team are excited to work with Muse Developments again to provide on- going marketing support.

This phase is a follow-on project at The Gables, having worked for 2 years on Phase 1 providing design, print, direct mail, internal and external signage and photography.

Will 2016 be the year of Snapchat?

Source: The Drum

Snapchat may be on the charm offensive for ad spend but it is still relatively closed off to advertisers, planting it firmly in the test-and-learn arena rather than tried-and-tested at the moment.

The ephemeral platform has overcome its perceived immaturity and is set to tip from niche network to mainstream marvel this year. Its association with sexting and selfies wasn’t the easiest sell-in to advertisers but a growing list of influential brand and media partnerships with the likes of Coca-Cola, Burberry and the Wall Street Journal is allowing agencies to pitch Snapchat without a resulting snicker.

For most advertisers, the quickest win available to them on the social network has been to bypass its eye-bulging ad prices and get influencers to push messages out through their channels. It’s meant that many marketers are carefully considering Snapchat on a brand-by-brand basis as to the appropriateness, role and nature of content in this environment and indeed the reach opportunities.

However, Snapchat wants to be a premium media buy; a string of high-profile hires for its fledgling ad business and rumours of the arrival of an ad tech platform later this year highlight its bid to become more than just a messaging app to advertisers. Executives have been meeting with agencies in the UK since the turn of the year to discuss future opportunities around sport and music, both of which are pitched as big opportunities for potential advertisers, according to one source close to those discussions. Those meetings are also understood to have teased more meaty partnerships from Snapchat’s publisher network Discover and, interestingly, have been at pains to stress that it is not just the preserve of teenagers.

More than 75 per cent of Snapchat users are over 18 years old, said one agency source, making it a sensible media buy for those who can afford it. Unilever is one advertiser that can and is understood to be motivated by the prospect of an older Snapchat audience, with its chief marketing officer Keith Weed recently tweeting that “if Snapchat can capture the older generation, then even more revenue will follow”.

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Get your website redevelopment back on track

Over the past year or two, more and more, we have had new clients come to us to redevelop their website having had a bad experience with other website developers. Bad advice, bad design, bad customer service and bad application of technology are just some of the reasons sited for seeking us out to help. Often as not, the need to get the website redevelopment back on track is combined with a tight deadline that must be met. When faced with this for the first time, being honest, we were more than a little nervous about how we might tidy up someone else’s mess. Now, many months and many websites down the line, we have a clear process that is applied for all of these types of web jobs.

It helps that the web development team at Clarity Creation have, between them, delivered in excess of 200 websites and also that, on a number of occasions, we have never actually met our clients face to face but, instead, delivered them a website based upon email and telephone communication (particularly the case with many of our London clients). The fact is, that most websites are very much alike in terms of site sections, navigation and features and it is largely the design that differentiates one client from another.

Having said this, part of the problem is that a lot of web developers make the process more complex than it has to be and they try to justify their over inflated project management fee by asking irrelevant questions or undertaking pointless activity. Many fail by forgetting that, ultimately, they are their to serve the needs of the client and the best interests of their client’s target audience rather than proving their own intelligence.

So, there you have it, if you want to work with straightforward, honest and skilled web developers who really want your website to succeed then give us a call on 0151 293 0505.

Tweets Now Searchable on Google

Source: AddME.com

More than 60 percent of all Internet users opt to use Google for a search engine compared to less than 10 percent of users who opt to use Bing. This became problematic when Twitter and Google discontinued their relationship in 2011 to show Twitter posts in Google searches. This practice, of not indexing tweets prevented many users from getting “live” tweets in their searches, unless they elected to use Bing. This is about to change.

Rebuilding agreement between giants
Beginning in the first half of 2015, Twitter has now reached an agreement with Google to have tweets automatically indexed versus having them go through the manual indexing process they have been using since the agreement between the two Internet giants failed to renew their agreement in 2011.

The numbers matter
Twitter has more than 248 million active users who send out thousands of bits of information hourly in 140 character bites known as micro-blogging. The social media network has worked hard to establish themselves as a social media giant and to learn more effective ways of monetizing the information their users share. With this agreement, both Internet giants benefit in significant ways:

For Google – Google benefits from this agreement simply because it improves their overalls search engine performance. Having immediate access to tweets sent out by users allows them to provide real-time data about what people are talking about. Anyone who has any doubt about how powerful this could be should keep in mind that during the recent Super Bowl, more than 28 million tweets were generated. Clearly for Google, having access to this information at the same time it is posted means better results.

For Twitter – a number of faithful users jumped ship with a disastrous rollout of the iOS8 integration, costing the micro-blogging platform nearly 4 million faithful users. The benefit for Twitter with this new agreement with Google is it gives them nearly immediate access to thousands of potential new users on a daily basis. Not only that but many believe this will also encourage those current Twitter account holders to log into their accounts more frequently which can only be a positive move for Twitter.

What does this mean for users?
For those who use Twitter regularly this new agreement offers an opportunity to get more users reading their tweets. For many, this means an opportunity to sell their products and services to an increasingly large marketplace. Before mid-year, those who are searching for specific information on Google will also be able to get the latest tweets that relate to their search. It is currently being reported that this deal goes into effect nearly immediately and that we should start seeing live tweets in our Google searches before the middle of 2015. For bloggers and others, this could also mean an increase in website and blog traffic as more people who share these sites on Twitter will now have them shared by Google as well.

This new agreement is good news for many, and provides a number of new opportunities for these two Internet companies as well as for the users of both services. Users will now have broader access to more real time information provided by Twitter users. While the terms of the overall deal have not been disclosed publicly, there is little doubt that this will be a welcome development for the company as well as for users of both platforms.

Why people follow brands on Twitter

Source: The Drum

Over a third (34 per cent) of people follow a brand on Twitter because they tweet interesting or engaging content, but the majority (55 per cent) say they follow a brand because they like it.

With over half (59 per cent) of UK Twitter users saying that they follow brands on the platform, the research carried out by Nielsen also discovered that 50 per cent read about what others are buying and 31 per cent tweet about the purchases they have made.

Getting freebies, taking part in competitions and learning about new services were also given as reasons for following brands on Twitter.

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Facebook tests personalised trending feature

Source: The Drum

Facebook has launched a new trending feature which looks to ‘surface interesting and relevant conversations’.

The trending feature will be very similar to that which Twitter currently has, in that it will be personalised and based on what is trending on the platform overall.

According to a blog post by Facebook, a list of topics that have recently spiked in popularity will appear on the right hand side of the News Feed.

However, Facebook has tried to make the feature different to the trends on Twitter, adding: “Each topic is accompanied by a headline that briefly explains why it is trending. You can click on any headline to see the most interesting posts from your friends or pages that are talking about that particular topic.”

This isn’t the first time that Facebook has sought inspiration from Twitter for an update: In June 2013, Facebook launched clickable hash-tags.

Trending is currently rolling out on web in select countries and Facebook is going to continue to test on mobile.

Responsive Web Design

clarityresponsive

by Phillip Ramsey

More and more, people access the internet using devices other than a desktop computer. Smart phones, tablet devices, even smart televisions, all mean that guessing, let alone managing, how a user might access your website becomes tricky.

At Clarity Creation we strive to ensure our client’s websites market their businesses as effective as possible. The starting point for this is that the site can actually be viewed by the end user. Sites developed even a couple of years ago may not work effectively or at all across every device, that is why we are offering a FREE review service that will identify the problems your client’s may have viewing your website and what we can do about it.

If you would be interested in ensuring your website is seen by as many people as possible across a range of devices, then contact us by emailing [email protected] or call us on 0151 293 0505.

We’d also be happy to speak to you about updating your website, search engine optimisation, social media and email marketing – hopefully, we’ll chat soon!