by Emma Heylings
Monday morning was brightened with the good news that we had been awarded yet another campaign for Merseyrail following a competitive pitch process.
For many, Christmas results in overspending and the new year requires a re-assessment of finances. With this in mind, we have been tasked by Merseyrail to produce a Value For Money campaign to engage with commuters, students and day users to promote how they might help them save money.
The pitch development stage was fun as Merseyrail wanted agencies to produce an eye catching, visually different ad campaign which got our creative’s excited!
The campaign is due to start in January 2014 – watch this space.