Is this the world’s slimmest print ad?

Source: Creative Bloq

lg

Few print campaigns give much thought to the print products the ads will actually appear in. Here’s one that does.

When M&C Saatchi Stockholm were asked to promote LG Electronics’ new curved OLED-TV they noted that it was 4mm thin – the same width as the most-read tech magazine in the Nordics, Sound & Vision. The agency cleverly capitalised on the coincidence, using the magazine spine as a unique media placement – creating what they’ve called ‘The World’s Slimmest Ad’ for ‘The World’s Slimmest OLED-TV’.