If you are of a certain age you will, no doubt, fondly remember The Young Ones TV programme. Rick (with a silent ‘P’), Vyvyan, Neil and Mike who were all studying at Scumbag College and who lived together in squalid conditions. Their landlord, Jerzei Balowski, did little more than turn up to collect the rent. These days, students are a little bit more demanding (in the main) in terms of their overall student experience and especially with respect to where they live during their time at university.
Our work with a number of student accommodation companies, Downing Students, Yara Students and Axo Student Living, has given us a huge amount of experience developing marketing material (leaflets, signage, adverts, site hoardings, promotional items, etc) and websites specifically aimed at those looking for student accommodation. We have a clear understanding of the student recruitment cycle (from application through to their first day at college) and we know when money should and should not be spent on trying to get students into accommodation. Not only ‘when’ but how – we bring a whole range of techniques and tactics to bear when trying to get tenants into our client’s student accommodation including pay per click campaigns, email marketing (direct and via third parties) and traditional paper-based mailshots. Different tactics work at different times of the year, largely depending on whether it is term time or not.
The most exciting development of the past couple of years is the student accommodation system that we have developed. This system, quite simply, manages the students relationship with their landlord from initial enquiry through to the day they check out of their room. Our system makes it very easy for students to find and apply for accommodation, receive their tenancy agreement immediately, as well as making payment of deposits, rent and sundry items a very simple and seamless process. On the administration side, the student accommodation system makes it easy for the building owner or manager to control the relationship with their tenants and ensure tenants are up to date with all of their payments. The system we have developed works seamlessly with our websites and we are certain it will save landlords and tenants time and money.
So, if you manage 20+ student beds (across one or many buildings), then why not give us a call and see how we can help you fill and manage your accommodation more effectively.