West Village is the newest addition to Downing Development’s student accommodation portfolio. Situated in Glasgow, West Village is the first scheme the company have launched in Scotland and without an existing presence in the city, the scheme needed to not only launch the development but also the Downing Students brand. We first developed the West Village brand, which led on to external site signage including hoardings around the site perimeter and signage to increase awareness of the show flat. We produced key marketing materials for the development including leaflets, flyers and exhibition stands for student housing fairs. We also developed a bus stop adshel campaign with adshel sites positioned at key locations within Glasgow, predominantly around the University areas. As online activity is key in order to target the international student market, we produced quarterly UCAS e-blasts and online advertising, with web banners and mastheads.