Project Date: September 25, 2015 Skills: Advertising, Graphic Design

Merseyrail – Student Campaign

Development of an integrated campaign promoting peak train travel to students.

The ‘Merseyrail selfie’ tapped into this audience using a fun way of engaging groups and with multiple location shoots by Ant Clausen we could highlight the variety of exciting student locations on the Merseyrail network.

Tactics included direct marketing to all local universities, digital advertising on campus and University portals including Merseyrail website promotion.