Merseyrail’s Christmas campaign was a great challenge for us. Our objective was to encourage passengers to use Merseyrail to get to any festive occasion, without focussing on a specific location. Our creative concept illustrated the magic the Christmas with a mythical, endless Merseyrail train heading towards a brightly lit fairy tale city that suggests all the fun of the festive season.
Along with the creative concept, we delivered communications including station posters, press advertising, outdoor media, leaflets, online assets and content for animated plasma screens. A local CG artist visualised the concept, working alongside our creative director to perfect the final illustration.Go to Project