— Clarity Creation (@ClarityCreation) February 18, 2015
More than 60 percent of all Internet users opt to use Google for a search engine compared to less than 10 percent of users who opt to use Bing. This became problematic when Twitter and Google discontinued their relationship in 2011 to show Twitter posts in Google searches. This practice, of not indexing tweets prevented many users from getting “live” tweets in their searches, unless they elected to use Bing. This is about to change.
Rebuilding agreement between giants
Beginning in the first half of 2015, Twitter has now reached an agreement with Google to have tweets automatically indexed versus having them go through the manual indexing process they have been using since the agreement between the two Internet giants failed to renew their agreement in 2011.
The numbers matter
Twitter has more than 248 million active users who send out thousands of bits of information hourly in 140 character bites known as micro-blogging. The social media network has worked hard to establish themselves as a social media giant and to learn more effective ways of monetizing the information their users share. With this agreement, both Internet giants benefit in significant ways:
For Google – Google benefits from this agreement simply because it improves their overalls search engine performance. Having immediate access to tweets sent out by users allows them to provide real-time data about what people are talking about. Anyone who has any doubt about how powerful this could be should keep in mind that during the recent Super Bowl, more than 28 million tweets were generated. Clearly for Google, having access to this information at the same time it is posted means better results.
For Twitter – a number of faithful users jumped ship with a disastrous rollout of the iOS8 integration, costing the micro-blogging platform nearly 4 million faithful users. The benefit for Twitter with this new agreement with Google is it gives them nearly immediate access to thousands of potential new users on a daily basis. Not only that but many believe this will also encourage those current Twitter account holders to log into their accounts more frequently which can only be a positive move for Twitter.
What does this mean for users?
For those who use Twitter regularly this new agreement offers an opportunity to get more users reading their tweets. For many, this means an opportunity to sell their products and services to an increasingly large marketplace. Before mid-year, those who are searching for specific information on Google will also be able to get the latest tweets that relate to their search. It is currently being reported that this deal goes into effect nearly immediately and that we should start seeing live tweets in our Google searches before the middle of 2015. For bloggers and others, this could also mean an increase in website and blog traffic as more people who share these sites on Twitter will now have them shared by Google as well.
This new agreement is good news for many, and provides a number of new opportunities for these two Internet companies as well as for the users of both services. Users will now have broader access to more real time information provided by Twitter users. While the terms of the overall deal have not been disclosed publicly, there is little doubt that this will be a welcome development for the company as well as for users of both platforms.