We can’t help it

by Phillip Ramsey

Much debate in the office today as the creative team took us through some new work they were developing for Merseyrail. Comments and opinions aplenty as everyone had a say about what they thought would work best. I wouldn't have it any other way. It struck me that while we don't exactly come to blows, the team do argue vehemently about what will work best because they all want to do the very best job possible for our clients. We spend a lot of time considering and testing our work before the client sees it because we want it to be right and, ultimately, communicate a specific message clearly to elicit the response intended. Working days can be exhausting, more so when there is furious debate about the latest piece of work. But, when we achieve great outcomes that the client loves, it is all worthwhile.